| LONG RANGE STRATEGIC PLAN
(DISCUSSION DRAFT)
December 1999
CONTENTS
Strategic Issues
INTRODUCTION AND
BACKGROUND
In June, 1997, the Municipality of the County of Cumberland (Council) held
preliminary discussions regarding the merits of a long range strategic planning
process. Council recognized that in the previous two years, several issues
continued to be topics on Council and Committee agendas. These issues included
changing Municipal/Provincial mandate and responsibilities resulting from the
Provincial/Municipal service exchange, increased financial constraint, public
demands for accountability and communication, municipal/private partnerships,
user pay concepts, by-law and policy revisions, etc.
In July, 1997, Council reviewed and discussed the strategic planning concept and
process. This review included an overview of strategic planning, its benefits,
reasons for failure, and the steps involved in a strategic planning process.
In March, 1998, Council approved an orientation session on long range planning
to be held in May, 1998.
Council engaged a facilitator, Mr. Jack Novak, to assist in an orientation meeting.
The orientation session was held on May 12, 1998. The purpose of the orientation
session was for Council to reach a consensus on whether or not to proceed with
the planning process. In the deliberations, Council discussed recent issues and
Council decisions, its decision-making process, time/resource allocations and
budget concepts, the merits of planning, political models, communication
deficiencies, etc.
Council agreed at this orientation session to proceed with the strategic planning
process. The process that was utilized by Council is set out in the next section, the
Strategic Planning Process.
THE
STRATEGIC PLANNING PROCESS
In June, 1998, Council held approximately 2 days of strategic planning workshops.
The planning process followed by Council utilized the following specific steps:
| 1. |
Identification of Organizational Mandate
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| 2. |
Development of Council's Mission Statement
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| 3. |
Clarification of Organizational Values
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| 4. |
Stakeholder Analysis
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| 5. |
Assessment of the Organization's Internal and External Environments
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| 6. |
Identification of the Strategic Issues Facing Council
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| 7. |
Formulation of Strategies and Plans to Manage Strategic Issues
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| 8. |
Adoption of the Strategies and Plan
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| 9. |
The Establishment of an Effective Organizational Vision
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| 10. |
Development of an Effective Implementation Process
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| 11. |
Reassessment of Strategies and the Strategic Planning Process
|
Each of these steps and Council's discussions and deliberations are set out in this
document.
IDENTIFICATION OF
ORGANIZATIONAL MANDATE
Organizational mandate is what the Council is mandated to do. Review of
organizational mandate is a logical first step in the long range planning process in
that it provides discussion and clarification on the role and responsibilities of
Council. Mandate includes formal mandate, such as those services that are
defined and set out in legislation; and informal mandates, those services which
may be provided by Council at its discretion or those which are created by public
expectation.
Examples of formal mandated services include education, social services, public
housing, corrections, some Provincial roads, solid waste management, etc. It was
clearly noted that these types of expenditures are the most significant costs in the
annual budget. There was also agreement that the Council acts simply as a
"collection agency" for the Provincial Government for several of these services.
There was agreement that even though Council has limited or no discretion and
authority in these services, attempts should be made to provide positive input
regarding the level and delivery of such services.
Examples of informal mandated services include street lighting, civic addressing,
sewer and water systems, recreation, tourism, municipal public roads, parks and
playgrounds, fire protection, land use planning and development control, building
inspection, etc.
Council also reviewed and discussed those services which are "political" in nature
and/or those that are expected by the public. These services include providing
seed funding for economic development, arts and culture, and community health.
Council is also expected to act in a cooperative manner with other municipal
governments to provide services on a regional basis to achieve effective and cost-efficient service delivery, an expectation to maintain or reduce the municipal tax
rate, effective communication with constituents, recognition of volunteers, etc.
Individual Councillors are also frequently expected and requested to play an
advocacy role and/or an ombudsman role. Councillors are expected to participate
and provide leadership in local community issues and life.
Council has categorized organizational mandate and services as follows:
"Tax Collector" - collect and remit funding to the Province. Council has limited or
no discretion and control;
Mandatory - those services that Council must provide pursuant to legislation;
Permissive - those services that are not mandatory by legislation but for which such
legislation allows Council to provide at its option, and
Political - services expected of Council and individual councillors by the public
that relate to the role and responsibilities of holding public elected office.
Identification and discussion of organization mandate provided Council with
clarification of the question "who are we and why do we exist", i.e. what services
we must provide, services that we are permitted to provide, and those services that
are expected by the public.
An understanding of Council's organizational roles & responsibilities as an
organization is fundamental to and facilitates the completion of the remaining steps
in the planning process.
DEVELOPMENT OF
COUNCIL'S MISSION STATEMENT
The previous step in the long range planning process identified the parameters of
what Council can and cannot do. The next step is to formalize the "why do we
exist" question through the development of a mission statement.
Council's mission, together with its mandate, provides the raison d'etre, the social
justification for its existence. It formulates and defines the statement of purpose of
Council and embodies mandate and values. It also provides a sense of direction in
that it determines and identifies what Council should be doing, what it actually
does, and what it should look like pursuant to the implementation of long range
planning.
Pursuant to discussion of organization values, undertaking a stakeholder analysis,
and assessment of Council's internal and external environments, Council has
adopted the following as its mission statement.
TO PROVIDE RESIDENTS WITH LEADERSHIP, SUPPORT, AND MUNICIPAL
SERVICES THAT CONTRIBUTE TO THE WELL BEING OF THE COMMUNITY.
CLARIFICATION
OF ORGANIZATIONAL VALUES
Organization values are those qualities that are important to Council in its
governance, administration and provision of services to its constituents. Core
values provide meaning, purpose, and direction to the organization.
Council identified and discussed the following as its core values as part of the
process to determine its mission statement:
- To protect and enhance the rural way of life;
- To conduct its affairs in an ethical manner;
- To be responsible in the raising and spending of tax dollars;
- To ensure that Council and staff act in a collaborative, cooperative,
and professional manner;
- To be responsive to public needs;
- To respect and respond to the diversity of needs within the
municipality;
- To make informed decisions;
- To ensure that the decision making process includes public
participation;
- To act cooperatively with other governments, and
- To ensure effective two-way communication with the public.
STAKEHOLDER
ANALYSIS
This step in the process defined stakeholders, identified Council's stakeholders and
discussed the demands that they place on the organization.
Council agreed that stakeholders are defined as individuals, groups, and
organizations that can place a claim on the Council's attention, resources or
output, or is affected by that output.
The consideration of stakeholders in the development of a long range plan and its
process is important in that the values, needs, expectations of, and impact on
Council's decisions by these stakeholders must be fundamental to and consistent
with Council's mission, mandate, values, and strategic issues. Stakeholders'
interests must accordingly be considered as an integral part of the process.
Council identified an extensive list of stakeholders including: citizens of the
municipality, other municipal governments, federal and provincial governments,
governmental boards, commissions, agencies, etc., developers, staff, volunteers,
contractors, fire departments, individual councillors, etc.
This list of stakeholders was used to develop broad categories consistent with the
agreed definition of stakeholder and include:
Residents/Taxpayers of the Municipality - the specific interests, claims and/or
impact of this category of stakeholder include funding, service needs, receipt of
services, and accountability of Council;
Federal/Provincial Government - these governments determine regulations that
impact on service delivery, provide funding and require reporting of the
expenditure of such funds. For several services, Council acts as a "collection
agency" for the Provincial Government. Council may have input into the
determination of law, policy, and regulations, through a requested consultation
process and/or making submissions for consideration by the Provincial
Government;
Other Municipal Units - the cost sharing and provision of certain municipal
services with other municipalities;
Intra-Municipal Organizations, Village Commissions, Tourism, Industrial
Commissions, Economic Development Commissions, Joint Authority, Boards, etc.
These are organizations that are providing local government services on a regional
basis and/or services that without their existence may be provided directly by
Council.
All the interests, claims and/or impact of these stakeholders are similar to those as
set out under the category of Residents/taxpayers above;
Municipal Staff provide administration and policy support to Council and are
accountable to Council to ensure that such policies are implemented. Council
provides recognition and support to its staff through remuneration and employee
benefit initiatives;
Service Providers includes those stakeholders that provide goods and/or services to
Council in return for compensation, and
Special Interest Groups includes non-profit, community health, tourism, arts and
culture, recreation, volunteer fire, etc., groups that receive grants and/or services
from the municipality. These stakeholders are impacted by Council decisions
regarding funding levels.
The level of consultation with the various groups of stakeholders is based on the
relative level of importance as determined by the definition of stakeholders.
ASSESSMENT OF THE
ORGANIZATION'S INTERNAL AND EXTERNAL ENVIRONMENTS
This step in the process is the assessment of Council's internal and external
environments. The internal environment are those internal factors which are
controllable by the Municipality whereas the external environment are those
external factors which are not under the Municipality's control.
The internal environment refers to strengths and weaknesses and is usually viewed
in the present. The internal review conducted by Council was made in an
objective manner to enable the achievement of the best possible planning process
for the future. Council concentrated on those items of major significance, i.e.,
those that impact on the organization as a whole or that have a significant impact
on the organization.
The following strengths and weaknesses were identified and discussed by Council:
Strengths
- Experienced Council with varying backgrounds and the different
perspectives of individual Councillors;
- Professional, competent, productive staff complement;
- Relatively healthy financial status with a strong residential tax base;
relatively low commercial and residential tax rates;
- "State of the art" technology and corresponding support for same by
Council and staff;
- A significantly high rate of volunteerism, and
- A rural way of life and diverse geographic area.
Weaknesses
- Reliance on external government funding;
- Lack of clearly defined policy and procedures of communication with
County taxpayers/residents;
- Tendency to be reactive in nature to new issues, problems, and/or
challenges;
- Lack of clearly defined process for by-law and policy review and
revision;
- Poor condition of infrastructure including roads, hospital, schools,
etc.;
- Competition for limited resources between Districts;
- Demographic factors such as aging population and large geographic
size, and
- Small staff.
The external environment refers to threats and opportunities and is usually viewed
in the future. The external environment includes identification and assessment of
political, economic, social, and technological forces and trends. Needs of
stakeholders are also part of identifying opportunities and threats.
As with the assessment of the internal environment, Council concentrated on items
of major significance to the organization. The following threats and opportunities
have been identified by Council:
Threats
- Potential reduction of Provincial funding and downloading by both
the Provincial and Federal governments;
- Relatively high unemployment rate, lack of local investment, lack of
entrepreneurship, inability to retain youth, aging population, etc.;
- Annexation by Towns, regional service delivery, Village Commissions
seeking Town status;
- Lack and condition of infrastructure, including roads;
- Poor management of the forest resource, and
- Closure of rural schools.
Opportunities
- Promotion and increases in the commercial sector and corresponding
tax base;
- Increased financial self reliance;
- Enhancement and improved performance of the tourism, forestry, and
agricultural industries;
- Efficient regional service delivery;
- Sable gas project;
- New regional hospital and high school, and
- Provision of services to our aging population.
IDENTIFICATION
OF THE STRATEGIC ISSUES FACING COUCIL
This step in the process identified the strategic issues facing Council. Strategic
issues are fundamental policy questions or critical challenges that affect an
organization's mandates, missions, values, and the organization's internal and
external environments.
In discussion and deliberations in the determination of these issues, Council
considered why the issue was fundamental to the organization by referring to
mandates, missions, values, and/or environments. A second criteria in the
determination of strategic issues is the assessment of the consequences of not
addressing the issue.
STRATEGIC ISSUES
How does Council best provide good governance?
What services should be provided by Council and how are they to be funded?
How can Council foster economic development?
How can Council communicate effectively with the public in a two-way manner?
Is Council prepared for and does it have a plan for significant changes in funding,
expenditures, or changes in service delivery?
Strategic issues are critical to the long range planning process in that they will
significantly impact on all aspects of the organization in the future. Strategies and
plans must be formulated to manage these issues and an effective implementation
process must be developed.
FORMULATION OF
STRATEGIES AND PLANS TO MANAGE THE ISSUES
A strategy is a pattern of policies, actions, and decisions, and resource allocations
developed to respond to the strategic issues.
Council agreed that the strategies to manage the issues must be practical and
common sense. To achieve this, Council agreed that the strategies must be
technically workable, politically acceptable, and they must be consistent with the
organization's mission and core values.
The process to develop the strategies included the listing of practical ways to
respond to the strategic issue, identification of the barriers, and how such barriers
can be overcome.
ADOPTION OF THE
STRATEGIES AND PLANS The Long Range Plan requires broad based support from the stakeholders which
must be obtained via a consultation process. Initial consultation includes
requesting input from the citizens, the Department of Housing and Municipal
Affairs, municipal staff, the Towns of Amherst, Parrsboro, Springhill, and Oxford,
and intra-municipal organizations. The mechanism for this initial consultation is
through advertisement, making the draft document available throughout the
County and direct mailings.
ESTABLISHMENT OF AN
EFFECTIVE ORGANIZATIONAL VISION
A long range planning process must have an ultimate purpose. An organizational
vision is a statement of what the organization will look like once its strategies have
been implemented.
VISION
COUNCIL ENVISIONS
MUNICIPAL GOVERNMENT THAT IS PROACTIVE AND ORGANIZED. COUNCIL WILL ENHANCE
AND PROMOTE GROWTH, IDENTITY, AND IMAGE. THE MUNICIPALITY OF THE COUNTY OF
CUMBERLAND WILL BE A ROLE MODEL FOR EFFECTIVE, EFFICIENT, MUNICIPAL GOVERNMENTS.
DEVELOPMENT
OF AN EFFECTIVE IMPLEMENTATION PROCESS
The most important aspect of an effective implementation process is to ensure that
the necessary leadership and direction is provided and that logical steps are taken
to ensure that the plan is put into action.
To ensure effective implementation, Council will include long range planning
issues on the agenda of its second monthly meeting. Council has also assigned
overall responsibility for long range planning to the Chief Administrative Officer.
An effective implementation process requires the following steps:
- Assigning responsibility
- Defining specific objectives and/or expected results
- Determining specific actions with time lines
- Identifying resource requirements
- A process to monitor, review, and implement corrections if required
- An accountability process
REASSESSMENT
OF STRATEGIES AND THE STRATEGIC PLANNING PROCESS
Organizational mandate and its internal and external environments are subject to
change over time. It is therefore critical to revisit and revise the plan as well as the
planning process. Such a review also provides an overall assessment of the plan
implementation. The review also reinforces the overall assessment of the plan
implementation. The review also reinforces the objective of "strategic thinking" of
the organization.
STRATEGIC
ISSUE - HOW DOES COUNCIL BEST PROVIDE GOOD GOVERNANCE
The concept of good governance embodies virtually all of the organizational values
previously documented. Good governance impacts on the other strategic issues of
service delivery and the funding of those services, the fostering of economic
development, effective communication, and fiscal responsibility.
Using organization values as a basis, it was determined that Council, in its
governance role, has three mechanisms that must be analyzed to provide good
governance: Council structure, policy/by-law framework, and process.
Governance
Objective 1: |
Establish Informal Opportunities For Council Interactions |
|
|
| Discussion:
|
These informal opportunities will provide an opportunity for
Councillors to interact and inform all Councillors of issues,
event, organizations, etc. that exist in their individual districts,
i.e. a County-wide understanding and appreciation.
|
| Actions:
|
Council is responsible for determining the format and providing
information for agenda items to the Council Secretary.
|
Governance
Objective 2: |
Strengthen By-Law/Policy Framework and
Empower Staff to Implement, Enforce, and
Work Within This Framework |
|
|
| Discussion:
|
This objective is paramount to the organization, conduct, and
efficiency of Council. By-Laws and policy are formal
verbalizations of the manner in which it conducts it's affairs and
decisions.
|
| Actions:
|
Council, the Chief Administrative Officer, the Development
Officer, and the By-Law Officer will undertake a complete
review of existing By-Laws and policies. Revisions will be
done, as appropriate, in consideration of existing or changing
circumstances. Procedures to implement policies will be
approved. A regular, periodic review of By-Laws, policies, and
procedures will be performed.
|
Governance
Objective 3:
|
Replace The Existing Council and Committee
Meeting Format with Two Council Meetings Per Month
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|
|
| Discussion:
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The objectives of this initiative are to be more open to the
public, to address issues on a more timely basis, to conform to
the new Municipal Government Act, and to increase overall
efficiency.
|
| Actions:
|
Council and staff are responsible for implementing specific
changes including setting agendas, compiling complete meeting
information, and distribution thereof. Council is responsible for
determining a policy to effect this revised meeting format.
|
Governance
Objective 4:
|
Obtain Printed Business Cards for Councillors And Staff and Revise Current Calling Card System
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|
|
| Discussion:
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Distribution of printed business cards will facilitate dialogue
between the public, councillors and staff. Revising the calling
card system will allow Councillors to interact and discuss items
of mutual concern. |
| Actions: |
Obtain printed business cards and revise calling card system.
Implement controls to monitor calling card calls. |
Governance
Objective 5:
|
Review and Update Position Descriptions,
Reporting Relationships, and Committee Terms of Reference
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|
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| Discussion:
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The purpose of this objective is to clearly define to staff and
Committees their responsibilities, and authority. The
organization as a whole and its consisting individual functions
will be clarified. Efficiency will be achieved.
|
| Actions:
|
The Chief Administrative Officer will review and update all
position descriptions and submit to Council for approval.
Committee members and the Chief Administrative Officer will
draft terms of reference of Council Committees and submit to
Council for approval. A regular, periodic review of position
descriptions and Committee terms of reference will be
performed.
|
Governance
Objective 6:
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Implement a Bi-annual Independent Review
of Councillor Stipends; Implement a Bi-annual Council Review
of Per-Diem Mileage and Meal Allowances
|
|
|
| Discussion:
|
The need for this objective has two focal points: the rationale
for remunerating individuals for their responsibilities,
experience and expertise in a fair, equitable, and appropriate
manner; and accountability to the public.
|
| Actions:
|
Council is responsible for determining the specific dates and
terms of reference for these reviews, discussing the results
thereof, and implementation.
|
Governance
Objective 7:
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Complete a Review of the Process and Criteria
For Committee Appointments
|
|
|
| Discussion:
|
The rationale of this objective is to assure that expertise and experience are considered in the process of determining
Committee appointments. Another rationale is to ensure, in as
far as possible, a relatively equal distribution of workload for Councillors. The final rationale is to ensure that an issue that is
specific to specific district(s) have representation from the
relevant district Councillor(s). |
| Actions:
|
Council is responsible to determine criteria for the Nominating
Committee in making its recommendations to Council for
Committee membership.
|
Governance
Objective 8:
|
Implement a Council and Committee
Evaluation Process Including Feedback from the Public and
Staff
|
|
|
| Discussion:
|
This process is essential to the establishment of governance
issues and responsibilities. It is intricate with the other strategic
issues in that it is critical to achieve all objectives of Council.
|
| Actions:
|
Council must implement and approve an Evaluation Process.
This evaluation process must consider strategic issues and be
approved by way of policy.
|
STRATEGIC
ISSUE - WHAT SERVICES SHOULD BE PROVIDED BY COUNCIL AND HOW ARE THEY TO BE
FUNDED
To address this strategic issue, Council identified broad criteria to classify services
as core vs. non-core, or some combination thereof; the rationale being that a core
service, generally speaking, should be funded from the general tax rate. The
criteria utilized to classify services include:
| Mandate -
|
This will constitute a review of the service as it relates to and its
consistency with Council's mandate, organizational values,
environment, and mission.
|
Equality/
Accessability - |
Does the service provide an equal benefit and is there
equal access to the service? |
| Funding -
|
Who pays and/or how do we raise the required revenue to fund
the service? This is determined by a significant degree by the equality/accessability and behavior criteria.
|
| Behaviour -
|
Is there justifiable rationale in attempting to encourage
behaviour through the funding mechanism?
|
Council determined that a review of all services will be undertaken. Each service
will be assessed against the following specific criteria:
Is the service consistent with Council's mandate and mission?
How many residents require the service, use the service, are affected by the
service? Is the service accessible to all residents?
Will the need for the service increase or decrease?
Are there alternative ways to deliver the service and which method is the most
efficient and cost-effective?
Should the funding method for the service influence behavior of those funding
the service? What are the benefits, qualitative and quantitative, of influencing
behavior?
How should the service be funded?
What are the results of the public consultation process?
Does/should Council adopt, amend, etc. by-law and/or policy regarding a specific
service ?
Services
Objective 1: |
A review and assessment of all services will be undertaken in accordance with the preceding criteria
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|
|
| Action:
|
The CAO will prepare a draft prioritized list of services to be
reviewed and tentative time lines. Council will determine the
extent and method(s) of public consultation to be utilized.
|
|
|
Services
Objective 2:
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Provision of Additional Services
|
|
|
| Discussion:
|
Municipal Councils are often "restricted" in the delivery of
services by strict adherence to legislative authority and/or
traditional practice. Consideration of the mission statement and
its underlying intent and rationale could very well mean that
Council, in consultation with residents, should be providing
additional services.
|
| Action:
|
Councillors will submit suggestions for additional services to
the Chief Administrative Officer for compilation and
subsequent presentation, analysis, discussion by Council.
Council will advertise to request suggestions for additional
services for Council's consideration. |
STRATEGIC
ISSUE - HOW CAN COUNCIL FOSTER ECONOMIC DEVELOPMENT
Economic Development and growth is critical to municipal sustainability. An
enhanced tax base is the means of providing increased municipal services and/or
lowering the tax burden. Increased down-loading of costs on municipalities
together with probable decreases in Provincial grants places a requirement on
municipalities to rely on its own sources of revenue.
Ec.Devlpt.
Objective1: |
Identify opportunities to foster
economic development |
|
|
| Discussion:
|
To meet this objective, Council must review its present
economic strengths and weaknesses. Council must also be
aware of legislative and financial restrictions, such as incentive
grants, that exist.
|
| Actions:
|
The CAO will research and classify existing economic
development in terms of "activity" to determine present
strengths, weaknesses, and opportunities.
The CAO will research appropriate legislation to determine
Council's limitations and permissive rights to foster economic
development. |
Ec.Devlpt
Objective 2: |
Assess the present economic
development organization and resources in the County |
|
|
| Discussion: |
Council presently utilizes the Cumberland Regional Economic
Development Association to provide some economic
development services. The mandate of CREDA is a focus on
community economic development. Council must review all
its economic development needs. |
| Action:
|
Council will clarify the present services being provided by
CREDA, identify additional economic development service
needs, and determine the appropriate methods and resources
required to implement additional services.
|
Ec.Devlpt.
Objective 3: |
To assess the existing infrastructure
and assets and deficiencies as they relate to economic development |
|
|
| Discussion: |
Economic development requires the appropriate infrastructure
to be in place. Certain economic development is restricted
without the required infrastructure. |
| Actions:
|
Concurrent with the identification of strengths, weaknesses and
opportunities pursuant to Objective #1, Council will assess the
present infrastructure, its condition, and the resources required
to improve and/or put the infrastructure in place.
|
STRATEGIC
ISSUE - HOW CAN COUNCIL COMMUNICATE EFFECTIVELY WITH THE PUBLIC
Communication
Objective 1:
|
Establish Policy/Procedures Regarding Presentations to Council
|
|
|
| Discussion:
|
The specific objectives of establishing such policy/procedures is
to encourage accountability of groups/services that Council
supports; to inform Council and the public; to encourage wider
community participation and, to assist Council in being
proactive.
|
| Actions:
|
The CAO is responsible for drafting a policy for Council
approval. A schedule of presentations should be prepared.
|
Communication
Objective 2:
|
Decentralize Council Sessions
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|
|
| Discussion:
|
The intent of this objective is to increase public awareness of
Council issues and its conduct and also to increase Council
awareness of local issues and concerns.
|
| Actions:
|
Council will review its by-law regarding conduct of meetings
and will determine the appropriateness of a policy statement.
Locations of the meetings will be determined. The public will
be informed regarding this change of venue.
|
Communication
Objective 3:
|
Schedule a Reception Prior to the Formal Council Meeting
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|
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| Discussion:
|
These informal meetings will provide an opportunity for
Council to dialogue with other Councillors and members of the
public, thus providing a forum of information sharing and
understanding of the issues before Council.
|
| Actions:
|
The Council secretary is responsible for promoting and
organizing these receptions.
|
Communication
Objective 4:
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Review/Assess the Utilization of Information Presently on the County's Website
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|
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| Discussion:
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The County's website is an excellent means of disseminating
knowledge and information to County residents. The website
can be utilized for promotion of tourism and economic
development. In addition, services such as issuance of tax
certificates, building and development permits, tax payments,
etc. can be provided.
|
| Actions: |
The Council Secretary will be responsible for the content and
organization of the website. The MIS Administrator will be
responsible for maintaining and updating the website. All
direct services provided through the website must be approved
by Council on recommendation of the Chief Administrative
Officer.
An inventory of all information and services available on the
County's website will be compiled. An examination of current
utilization of the website will be undertaken. Effort will
commence on more actively promoting the website. A list of
potential users of the County's webserver will be compiled and
promotions to sell the service, if appropriate, will be carried
out. This will also necessitate an analysis of additional
technology required. |
Communication
Objective 5:
|
Establish a Resource Centre for Use by
Council, Staff, and the Public |
|
|
| Discussion:
|
The intent is to establish a complete reference centre for
Council, staff and the public. Savings in staff time will result.
The public will be well informed in that information will be
readily available and accessible.
|
| Actions:
|
The Development Officer and Administrative Secretary will
recommend to the Chief Administrative Officer requirements
for computer equipment, furniture and fixtures, resource
materials, etc. The Administrative Secretary will be responsible
for maintaining and updating the resource centre.
|
Communication
Objective 6:
|
Establish a Toll-free Telephone Line
|
|
|
| Discussion:
|
A toll-free telephone line will eliminate long distance costs for
some citizens thus providing equal access to information and
encourage participation from residents. Input and feedback to
Council decisions will be facilitated.
|
| Actions:
|
The Accountant and Council Secretary will prepare initial and
on-going service and cost analysis for Council. The Council
Secretary will be responsible for promotion of the use of the
toll-free line.
|
Communication
Objective 7:
|
Design and Distribute a County Newsletter
|
|
|
| Discussion:
|
A periodic newsletter will inform residents as to the functions of Council and its issues. A newsletter will serve as an excellent
public relations document in that it will promote the
Municipality to its own residents. It will increase community
involvement through responses to the content of the newsletter.
|
| Actions:
|
The Council Secretary will draft an initial format for review by
Council and the Chief Administrative Officer. Newsletter
content will be provided by staff and Council. The Council
Secretary will prepare a cost analysis for distribution
alternatives and examine cooperative distribution, including
cost-sharing, with other agencies.
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Communication
Objective 8:
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Decentralize Printed Information
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| Discussion:
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The decentralization of printed information will keep residents informed. Council and staff time to inform the public will be
reduced as the information requested will be available and
utilized. Travel time of residents to the Municipal Building will
be reduced in that information will be available in the various
communities.
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| Actions:
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The Council Secretary will determine the printed material that
is now available. Council and staff will compile and prioritize a
list of information that should be printed. Council will
determine the locations for distribution of the information.
Design of the display stations and an update process will be the
responsibility of the Council Secretary.
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Communication
Objective 9:
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Issuance of Press Releases
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| Discussion:
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The purpose of a press release is to provide background
information and Council's response and position relative to a
certain issue. A press release assists the press in that it provides
information regarding Council issues and the decision-making
factors. Press releases are excellent public relations tools.
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| Actions:
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The Warden and Chief Administrative Officer have
responsibilities for drafting and issuing press releases. Council
will compile a list of press releases that require formal Council
approval.
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STRATEGIC
ISSUE - IS COUNCIL PREPARED FOR AND DOES IT HAVE A PLAN FOR SIGNIFICANT CHANGES
IN FUNDING, EXPENDITURES, OR CHANGES IN SERVICE DELIVERY
This strategic issue is the area of fiscal responsibility, planning, and responsiveness.
Several objectives and actions were identified in Council's deliberations.
Fiscal Responsibility
Objective 1:
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Examine and analyze Council's
current financial position and factors that may impact
revenues, expenditures, service delivery
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| Discussion:
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Good fiscal management requires a sound understanding of
past, current, and future finances of the organization.
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| Actions:
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The Accountant will prepare trend analysis of all significant
revenue, expenditures and reserves for review and discussion
by Council.
The results of that trend analysis and discussions with Provincial
officials will be utilized to assist in preparing long term budgets
as defined in Fiscal Responsibility Objective 5.
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Fiscal Responsibility
Objective 2:
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Implement a Ten Year Period Debt Elimination Plan
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| Discussion:
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The debt servicing costs of long term debt are a significant
expenditure as part of both the general tax rate and area rates.
Debt elimination would have the effect of lowering the tax/area
rates and/or providing funding for the provision/enhancement
of other services.
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| Actions:
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The Accountant will provide a detailed listing of future known
and projected debt and debt serving costs.
An analysis and comparison of the long range budgets,
enhancement of revenue, establishment of reserve funds,
reductions in expenditures of reserve funds, sale of assets, and
reductions in expenditures will be undertaken to assess the
implementation of this objective.
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Fiscal Responsibility
Objective 3:
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Assess the Utilization of Assets, Corresponding Service Delivery, And The Possible Sale of
These Assets.
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| Discussion:
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Council owns certain assets which should be evaluated for
future use and/or service delivery. The most significant
examples include surplus land, a nursing home, and an adult
residential centre.
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| Actions:
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The CAO will compile a detailed listing of all such assets.
Preliminary market value information will be provided to
Council. Issues relating to questions of ownership will be
clarified.
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Fiscal Responsibility
Objective 4:
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Determine Savings in Service
Delivery
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| Discussion:
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This objective will be met under Service Objective 1.
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Fiscal Responsibility
Objective 5:
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Prepare 5 Year Operations & Capital Budgets and a 5 Year Projected Tax Rate
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| Discussion:
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Preparation of 5 year budgets and tax rates are sound
management practices. This long term budgeting provides a
mechanism for planning operations and capital projects
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| Actions:
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The CAO and Accountant will consult with Municipal Affairs to
ensure that these long term budgets are consistent with
Provincial initiatives.
The CAO, Accountant and Department heads will compile
preliminary 5 year budgets for Council consideration.
Council will consider and incorporate the impact of and
implementing all long range planning initiatives in the 5 year
budgets.
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Fiscal Responsibility
Objective 6:
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Create A Strong Financial Management Culture
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| Discussion:
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Strong financial management is critical to the success of effective
governance and organization. This requires sound, well-defined, documented policies and procedures of financial
management.
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| Actions:
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The CAO will review and/or draft policies relating to budgeting,
the Audit Committee, purchasing, tendering, etc.
Council will consider formation of a Financial Review
Committee, the mandate of which will be to review and analyze
requests for funding and make recommendations to Council
thereon.
The CAO will initiate a process to review and document all
financial systems, including internal controls.
The CAO will review the financial reporting system and make
recommendations to Council as appropriate.
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Fiscal Responsibility
Objective 7:
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Establish Reserve Funds for Operating and Capital Expenditures
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| Discussion:
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Good financial planning and management requires recognition
of future expenditures and the establishment of reserve funds to
finance these expenditures. Another important result of the
establishment of reserve funds is the "stabilization" of general
and area tax rates.
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| Actions:
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The CAO, Accountant and Department Heads will prepare a list
of 5 year reserve fund requirements and present this information
to Council for its consideration.
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Fiscal Responsibility
Objective 8:
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Examine Means To Increase
and Enhance Revenues
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| Discussion:
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Council and staff frequently concentrate on managing the
expenditure side of the budget and focus less on efforts to
increase and enhance revenues. Efforts in this direction may
result in additional sources of funding for Council.
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| Actions:
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The CAO will investigate the feasibility and impact of more
active cash management practices.
The CAO will investigate all sources of funding that exist for municipalities.
Council will dialogue with its Member of Parliament and
Members of the Legislative Assembly to investigate potential
sources of funding.
Appropriate staff will review the existing fee structures. |
Fiscal Responsibility
Objective 9:
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Communicate the Fiscal Responsibility
Objectives and Resulting Actions
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| Discussion:
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The fiscal responsibility objectives and resulting actions are
required for responsible, accountable governance and
administration. Accordingly, the public should have assurances
that these objectives and actions are being reviewed and/or
implemented, and that fiscal responsibility is being practiced by
its elected officials.
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| Actions:
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The media should be encouraged to provide reports to the
public regarding these fiscal responsibility objectives and
actions.
The Chief Administrative Officer will be responsible for
including these objectives and actions on future Council
agendas and ensuring that the media receives supporting
documentation.
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Fiscal Responsibility
Objective 10:
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Utilize Positive Results of This Strategic Issue To Create Enterprise
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| Discussion:
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Council should consider all benefits of the potential positive
results of the effective implementation of this strategic issue.
Rather than using cost savings and/or increased revenues to
maintain, reduce tax rates, and/or generate reserve funds,
Council should identify and evaluate the creation of enterprise
in the County. The creation of enterprise results in real, long
term economic benefits and well being of the County.
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| Actions:
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Council will review the economics, demographics, and industry
of Cumberland County.
Council will identify and evaluate the potential benefit of
utilizing positive results of this strategic issue to create
enterprise.
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